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Guerilla Measurement: Effective Strategies for Conquering the Board Room

  • 03 Sep 2020
  • 5:30 PM - 7:30 PM
  • Washtenaw Community College, Morris Lawrence Building, Room 150, 4800 E. Huron River Drive, Ann Arbor MI 48105


  • Registration for A2ATD regular chapter members
  • If you are a member of Detroit ATD or another local chapter, please provide the chapter name during registration.
  • Registration for those not currently A2ATD chapter members
  • Registration for A2ATD student chapter members



September 3, 2020

TIME: 5:30 - 7:30 pm
Guerilla Measurement: Effective Strategies for Conquering the Board Room

Talent Development is viewed by many as an essential part of organizational growth, one of the keys to unlocking the potential of your employee base. Still, Talent Development is often one of the first items cut whenever budgets start to tighten. It's not that the value isn't inherent, we as Talent Development professionals just haven't always been able to find a way to prove our merit past knowledge retention and smile sheets.

Guerilla Measurement is a guided expedition through the land of data that will help even the smallest Talent Development departments prove their worth, easily and with virtually no cost. This session will discuss what meaningful data looks like to the C Suite, where to find it, and how to leverage it in finding proactive solutions to many of your organizations pain points. We’ll dive into how to incorporate evaluation into your instructional design to provide meaningful data that will showcase employee performance/behavior sure to resonate with stakeholders. We’ll show you how to arm your upcoming program proposal with the right data to win approval quickly, leveraging resources that are likely already available to you. The best part, these practices don't require vendor contracts or advanced certifications in excel, merely a can do attitude and personal knowledge of your organization.

Join us on this exciting journey as we learn how to turn numbers on a page, into wins in the boardroom!

In this session, you will learn how to:

  • Enhance behavioral performance data practices
  • Build a living scorecard
  • Leverage data into proactive development solutions

5:30 - 5:50 pm   Dinner & Networking 
5:50 - 6:05 pm   Welcome & Introductions
6:05 - 7:15 pm   Presentation & Practice
7:15 - 7:30 pm   Learning Wrap-Up & Meeting Close


Washtenaw Community College
Morris Lawrence Building
4800 E. Huron River Drive
Ann Arbor, MI 48105


Register by Friday, August 28th and save $5!

  • Chapter members = $20
  • Student members = $15
  • Non-member guests = $40
    (Join now and save up to $25!)

Registrations are not considered definite or confirmed until payment has been submitted.

Cancellations & Refunds:

Cancellations will be accepted until 5 pm the Friday before the event

  • Cancellations received prior to this time/date should be requested in writing and sent to finance@a2atd.org.
  • Refunds will be issued either via original payment or transferred to the next scheduled A2ATD meeting date.
  • Refunds after 5 pm the Friday before the event cannot be issued, but we will gladly accept a substitution should you wish to send someone in your place.

About the Presenter:

Colin DeCair is the Learning & Development Specialist for the Hyster-Yale Group, responsible for designing and implementing L&D strategy for HYG's Parts Distribution Center in Danville, IL. President of the ATD Heart of Central IL chapter, Colin was a recipient of ATD’s 2018 One to Watch Award recognizing the top young professionals in the talent development industry. Prior to his time at HYG, Colin spent 5 years in L&D at Busey, a three-time ATD BEST organization. Colin’s methodology on evaluation was also featured in the September 2019 TD Magazine. 2/5/2020 Evaluating Learning Impact Guerilla Measurement: Effective Strategies for Conquering the Board Room Enhance behavioral performance data practices. 

Ann Arbor ATD

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Ann Arbor ATD  P.O. Box 130131  Ann Arbor, MI 48113

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