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Raising Our Storytelling Sights (Virtual Event)

  • 07 Apr 2022
  • 6:00 PM - 7:15 PM
  • Virtual Session


  • Registration for A2ATD regular chapter members
  • If you are a member of Detroit ATD or another local chapter, please provide the chapter name during registration.
  • Registration for those not currently A2ATD chapter members
  • Registration for A2ATD student chapter members

Registration is closed

April 7, 2022

TIME: 6:00 - 7:15 pm

Raising Our Storytelling Sights

The power of storytelling in our daily business interactions begins with thinking of others, putting ourselves in their shoes for a bit, and speaking their language. This session gets participants on their way to taking those first steps.

In this session, we'll cover the fundamental principles of Story Design as they apply to training and the way we communicate with fellow professionals in our daily business lives. It has the feel of a keynote (inspirational), but there is plenty of room for participants to share their insights, solve problems and ask questions along the way (practical) and sharing stories of their own.

  1. Story Design for training
    • Audience profile + Action list
    • Relatable characters + Strong Conflict
  2. Story Design for communicating
    • Who do you work with on a daily basis?
    • The purpose of your message
    • The change you want to happen
    • The response of your audience


We know that stories are great for training. Instructional Story Design offers a clear path to discovering, designing and delivering those stories. But there is another opportunity at hand. Every day. All around us. We impact the lives of people. See beyond the use of stories at work as strictly a training tool, but as the language of humans who need connection, inspiration, guidance and persuasion. Join this session for an inspirational and practical start to a transformed workspace, where stories are always welcomed.


6:00 - 6:05 pm Welcome & Introductions

6:05 - 7:05 pm Presentation

7:05- 7:15 pm Learning Wrap-Up & Meeting Close


Virtual Session


  • Chapter members = Free
  • Student members = Free
  • Non-member guests = $10

Registrations are not considered definite or confirmed until payment has been submitted.

Cancellations & Refunds:

  • Cancellations will be accepted until 24 hours prior to the event and a refund request should be sent to finance@a2atd.org. Refunds will be issued and returned directly using the same form of payment.
  • Refunds within 24 hours of the event will not be issued, but we will gladly accept a substitution should you wish to send someone in your place or request that the registration be moved to a future virtual event of the same cost.

    About the Presenter: Rance Green

    Rance Greene formed needastory.com for those who struggle with storytelling at work. His methodology—Story Design—gives leaders and talent development professionals a systematic and creative way for discovering who their audience is and how to persuade them to take action on new ideas. He’s helped leadership teams, entrepreneurs and instructional designers discover that they are uniquely equipped to tell the best story for their audiences. Rance is the author of Instructional Story Design, a practical guide for developing stories that train. He coaches, teaches, speaks and writes often on the benefits of stories to connect humans to one another.

    Network. Learn. Grow.

    Creating a World that Works better.

    Ann Arbor ATD  P.O. Box 130131  Ann Arbor, MI 48113

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