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Brand You: Creating Your Authentic Personal Brand

  • 05 Apr 2018
  • 5:30 PM - 7:30 PM
  • Washtenaw Community College, Morris Lawrence Building, Room 140, 4800 E. Huron River Drive, Ann Arbor MI 48105


  • Registration for A2ATD regular chapter members
  • Late registration for individual chapter members
  • If you are a member of Detroit ATD or another local chapter, please provide the chapter name during registration.
  • If you are a member of Detroit ATD or another local chapter, please provide the chapter name during registration.
  • Registration for those not currently A2ATD chapter members
  • Late registration for those not currently A2ATD chapter members
  • Registration for A2ATD student chapter members
  • Late registration for student chapter members

Registration is closed


April 5, 2018

TIME: 5:30 - 7:30 pm
Brand You: Creating Your Authentic Personal Brand        

What is your unique personal brand? How well does what you intend match how others’ experience you? And, most important, is your brand authentic and is it getting you the results you want? 

This session will explore these questions and:

  • Define authentic personal branding and why it matters
  • Identify the core elements of an authentic personal brand
  • Provide strategies and tools to create your authentic personal brand and protect it
5:30 - 5:50 pm   Dinner & Networking 
5:50 - 6:05 pm   Welcome & Introductions
6:05 - 7:15 pm   Presentation & Practice
7:15 - 7:30 pm   Learning Wrap-Up & Meeting Close


Washtenaw Community College
Morris Lawrence Building
4800 E. Huron River Drive
Ann Arbor, MI 48105


Register by Friday March 30th and save $5

  • Chapter members = $20
  • Student members = $15
  • Non-member guests = $40
    (Join now and save up to $25!)

Registrations are not considered definite or confirmed until payment has been submitted.

Cancellations & Refunds:

Cancellations will be accepted until 5 pm on Friday March 30th

  • Cancellations received prior to this time/date should be requested in writing and sent to finance@a2atd.org.
  • Refunds will be issued either (1) by check (less a $5 processing fee) and will be mailed to the address on file or (2) transferred to the next scheduled A2ATD meeting date.

Refunds after Friday March 30th at 5 pm cannot be issued, but we will gladly accept a substitution should you wish to send someone in your place.

About the Presenter:




Debra F. Williams, Executive Vice President with Right Management, Great Lakes Region and President of Williams Collaborative, LLC, is a catalyst who influences transformation. A trusted advisor to boards and top management, she has over 25 years of experience partnering with boards, C-suite executives and leaders to achieve sustained improvements in leader and staff performance, customer and employee experience, and business results.

She is a certified professional coach, and has extensive experience providing executive, leadership and business coaching to a wide range of leaders across diverse industries, including healthcare, hospitality, financial services, manufacturing, professional services, education, technology, energy, utilities, communications and insurance, as well as for-profit, private equity, nonprofit and public sectors.

She is a results-oriented, business-focused strategic leader known for achieving results by creating strong, collaborative partnerships across organizations. Her diverse career includes both human resources and operations leadership roles in healthcare, education and business. Prior to joining Right Management, she served as Senior Vice President and Chief Human Resources Officer for Parkview Health in Fort Wayne, Indiana. A Michigan native, she also has held top human resources and operations leadership roles with St John Providence Health System, Detroit Public Schools, McLaren Health, RL Polk and Sinai Health System.

Williams is a graduate of Wayne State University, where she received a bachelor of arts in Journalism. She completed her master of business administration at Lawrence Technological University, where she also served as an adjunct professor in the College of Graduate Management. She has provided board leadership for numerous not-for-profit and professional organizations, and is the current president of Detroit SHRM. Her for-profit board service includes Credential Check Corporation. She also received the Athena Leadership Award in recognition of her professional excellence, community service and passion for assisting others in realizing their full leadership potential.

Williams is a published author, and frequent lecturer, presenter and keynote speaker.




Jeneen McNally, President of Speak So They Listen, LLC is a Corporate Trainer, Coach, Interviewer, and Business Developer. She is also the Director of Sales for the University of Michigan Operations Leadership Workshop.

She coaches and presents workshops about how to "Speak So They Listen"...speaking and presenting so you are listened to AND understood in: 1-1 conversations, meetings, and giving presentations.  

ATD Competency Model:

Outline the process of CPLP certification

Relate the CPLP certification to their professional career development aspirations and goals

Identify resources to support their interests in the CPLP application

Reflect on their professional competencies for talent development

Network. Learn. Grow.

Creating a World that Works better.

Ann Arbor ATD  P.O. Box 130131  Ann Arbor, MI 48113

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