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  • February Chapter Meeting: Learn 12 Surprising Techniques for Obtaining Powerful Data from Level 1 Evaluations

February Chapter Meeting: Learn 12 Surprising Techniques for Obtaining Powerful Data from Level 1 Evaluations

  • 02 Feb 2012
  • 5:00 PM - 7:00 PM
  • Washtenaw Community College / Morris Lawrence Building


  • Registration for guests who are not current A2 ASTD Chapter members.
  • A2 ASTD Chapter Member pricing. Individual members may bring one (1) guest at Member price.
  • A2ASTD Chapter Member pricing.
  • A2 ASTD Chapter Student Membership.

Registration is closed

Join us on February 2, 2012 at 5:00 PM!

No matter how well you design and deliver learning within your organization, you are probably experiencing increased demands to demonstrate how your learning programs impact business results. Unfortunately many Workplace Learning and Performance (WLP) professionals struggle with this because they are simply uninformed in the art and science of evaluation design.  Members and non-members are welcome!


PROGRAM OVERVIEW:  According to a 2009 ASTD research study, 92% of organizations evaluate at least some learning programs at Level 1 of the Kirkpatrick/Phillips five-level evaluation model. Yet only 36% view the data they collect to be valuable. If designed well and used properly, Level 1 evaluations produce valuable data regarding whether or not a program is “on track” to achieve key business objectives. In this session, you will analyze the common mistakes made by WLP professionals when creating Level 1 evaluations, and learn 12 tips for creating Level 1 evaluations that produce data with high perceived value.


PRESENTER BIO:  Ken Phillips delivers all programs and workshops in his signature style: professional, engaging, and approachable. Ken is founder and CEO of Phillips Associates, a consulting company with expertise in measurement and evaluation of learning, performance management and sales performance. He has more than 25 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments.


                                  Program submitted for 1 HRCI Credit, approval pending



Dinner and Networking:        5:00pm – 5:30pm

Chapter Business:               5:30pm – 5:45pm

Presentation:                       5:45pm – 6:45pm

Q&A/Closing:                       6:45pm – 7:00pm

LOCATION:  Washtenaw Community College
Morris Lawrence Building
4800 E. Huron River Drive
Ann Arbor, MI 48105

Network. Learn. Grow.

Creating a World that Works better.

Ann Arbor ATD  P.O. Box 130131  Ann Arbor, MI 48113

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