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  • Level 3 Evaluations Made Simple, Credible, and Actionable VIRTUAL EVENT

Level 3 Evaluations Made Simple, Credible, and Actionable VIRTUAL EVENT

  • 01 Dec 2022
  • 6:00 PM - 7:15 PM
  • Virtual Session


  • Registration for A2ATD regular chapter members
  • If you are a member of Detroit ATD or another local chapter, please provide the chapter name during registration.
  • Registration for those not currently A2ATD chapter members
  • Registration for A2ATD student chapter members

Registration is closed

December 1, 2022

TIME: 6:00 - 7:15 pm Eastern

Level 3 Evaluations Made Simple, Credible, and Actionable

(Virtual Event)

Knowing whether or not participants apply back on the job what they learned in a training program is a critical issue for both L&D departments and the businesses they support. Demonstrating that learning is applied speaks directly to L&D's ability to be viewed as a credible partner by senior executives. An ROI Institute research study makes this very point. It found that employee application of training is one of the top three metrics senior executives are most interested in seeing from their L&D partners. However, when asked to what extent they were currently getting this type of data, only 11% of CEOs reported receiving it. 

So, why don't more L&D departments conduct Level 3 evaluations? A frequent answer is because it's too complicated. A second reason is that L&D team members lack the knowledge and skills needed to collect and analyze Level 3 data.

In this informative, highly engaging session, participants will learn how to use a revolutionary new easy-to-implement Level 3 evaluation methodology. A method that is simple and produces credible, actionable Level 3 evaluation data.     

Learning Objectives:

After attending this session, participants will be able to:

  • Use facts from a recent ATD research study to benchmark the use of Level 3 evaluations in an organization.
  • Conduct a focus group using three key questions to collect the data needed to conduct a Level 3 evaluation.
  • Calculate a best case, a worst-case, and a most likely case training transfer percentage associated with a learning program.


6:00 - 6:05 pm Welcome & Introductions

6:05 - 7:05 pm Presentation

7:05- 7:15 pm Learning Wrap-Up & Meeting Close




  • Chapter members = Free
  • Student members = Free
  • Non-member guests = $10

Registrations are not considered definite or confirmed until payment has been submitted.

About the Speaker: Ken Phillips

Since 2008 I have presented at the ATD International Conference and Expo and since 2013 at the Annual Training Conference and Expo on topics related to measurement and evaluation of learning. I've also presented at a host of local ATD chapters on topics related to measurement and evaluation.

Network. Learn. Grow.

Creating a World that Works better.

Ann Arbor ATD  P.O. Box 130131  Ann Arbor, MI 48113

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