• Home
  • Defining Learner Success with Journey Mapping

Defining Learner Success with Journey Mapping

  • 02 Mar 2023
  • 5:30 PM - 8:00 PM
  • Washtenaw Community College
  • 18


  • Registration for A2ATD regular chapter members
  • If you are a member of Detroit ATD or another local chapter, please provide the chapter name during registration.
  • Registration for those not currently A2ATD chapter members
  • Registration for A2ATD student chapter members

March 2, 2023

TIME: 5:30 - 8:00 pm

Defining Learner Success with Journey Mapping

As learners perform tasks, they interact with a complex network of people, processes, and technologies. In theory, this network has been specifically designed to enable learner success. In reality, many learning journeys and ecosystems come together with piecemeal analysis and evaluation. They are often the result of thousands of un-aligned decisions, across multiple facets of an organization, with no one looking at the larger picture. The benefits of Journey Mapping might be obvious (to make learner-focused design decisions), but figuring out where to start can be overwhelming. As L&D professionals we need a way to make evidence-based recommendations for learner and organizational success, to prove the ROI of learning initiatives and to easily communicate this larger picture to all stakeholders who make decisions that benefit more than just L&D.


  • How to get buy-in from your organization for journey mapping
  • How mapping enables cross-functional alignment within a business
  • What topic makes a good candidate for your first map
  • How to begin gathering information from your stakeholders and learners for your first map
  • How to generate a learning journey and ecosystem map using analog and virtual tools


5:30 pm  Doors Open

5:30 - 6:15 pm  Networking and Dinner

6:15 - 6:25 pm  Welcome & Introductions

6:30 - 7:30 pm  Learning Session

7:30 - 8:00 pm  Learning Wrap-Up, Meeting Close, and Open Networking


This meeting is in Garrett's, NOT in the Morris Lawrence building.

Washtenaw Community College Student Center (Marked "SC" with the red pin in the map below) inside of Garrett's on the first floor.

Visit this link for more location information: https://www.wccnet.edu/visit/room-locator/sc.php


    • Chapter members = $25
    • Student members = $15
    • Non-member guests = $45

    Registrations are not considered definite or confirmed until payment has been submitted.

    Cancellations & Refunds:

    Cancellations will be accepted until 5 pm the Friday before the event
    • Cancellations received prior to this time/date should be requested in writing and sent to finance@a2atd.org.
    • Refunds will be issued either via original payment or transferred to the next scheduled A2ATD meeting date.
    • Refunds after 5 pm the Friday before the event cannot be issued, but we will gladly accept a substitution should you wish to send someone in your place.

    About the Presenter:

    Sam deGeus

    Over the past 10 years Sam deGeus has designed learning programs for a variety of business, and has seen the systems, technologies and practices we use in the L&D industry change and grow rapidly. For every organization she's worked for, visualizing the network of people and technologies that enable a learner to be successful has been a huge challenge. Mapping is a tool that brings together her love of communicating through imagery, with her love of designing learning experiences that positively impact our learners.

    Network. Learn. Grow.

    Creating a World that Works better.

    Ann Arbor ATD  P.O. Box 130131  Ann Arbor, MI 48113

    Powered by Wild Apricot Membership Software